My name is Maxine Erickson and I have always considered myself to be a very detail-oriented person. There are small things that can aggravate me and cause me to voice my concerns. In the town that I live in, I have seen many small businesses close. I always knew exactly why they closed, but would never voice my concerns because I felt it wasn't my place to do so. But I have decided to change my ways and I am now creating this blog focused on the little things businesses often overlook that can have a surprisingly strong effect on customer retention.