Whether you own and operate an apparel boutique or a home goods store, adding an aromatherapy and healing station to your sales floor can help increase sales and provide customers with an array of shopping choices. Crystal candles, essential oils, and aromatherapy diffusers are just some of the many options you can use to create this merchandising space. Here are some tips for merchandise and display you can use to create a compelling showcase for these types of products.
Crystal candles combine the healing benefits of crystals with soothing, calming scents. They come in a variety of sizes and colors to complement the crystals and fragrances, so use these colors to help guide your merchandising strategy. You can arrange the candles to correspond with the birthstones most closely associated with each crystal. Once you have the candles organized by birthstone month, consider filling in space between each row with incense sticks that complement the scent families for your candle collection. Be sure to have small cards printed for each crystal candle to call out the specific healing properties and scent notes. This can help customers find the ideal choice for their every need.
Essential oils are a perfect partner for crystal candles. They can be used in homemade recipes for soaps, household cleaners, and skincare products. They also work beautifully in aromatherapy diffusers to fill a room with calming scents. Consider placing a second shelf on your crystal candle table to display your collection of essential oils. You'll want to place small signs to highlight the potential health and wellness benefits of each oil, as they all provide different benefits. Your inventory should range from oils that soothe to oils that invigorate the senses to give your customers the best possible selection.
To add depth and variety to your aromatherapy and healing station, add a small nesting table underneath the main platform for your crystal candles. This will be where you display a selection of aromatherapy diffusers. Take one of each diffuser you carry out of the box for the display to give customers a more hands-on shopping experience. Consider carrying an assortment of shapes, sizes, and colors to match a wide range of decors. You can use the space under the table to house the boxed product. Customers can simply grab the box that corresponds with each model displayed on the table.
Additional Merchandising Options
Of course, there are many other products that make sense with this type of display. Galvanized buckets on the floor can be filled with yoga mats to give customers a complete way to set up a meditation station at home. Herbal teas, teacups, and bottled honey offer wonderful ways to soothe the senses, and a collection of crystals for sale next to your candles can inspire customers to create their own healing energy at home.